Corporate design includes the whole appearance of a company or organisation. This includes the design of the communication media (brands & logotypes, business stationary, advertising material, internet presentation etc.) as well as the design of the products.

An important principle for corporate design – just as for industrial design in general - is the rule “from follows function”. Beside the recognisability, practical usability must be ensured. A corporate typeface should not only be recognisable but also legible. Corporate design presents a guideline intended to ensure a uniform appearance of the corporation in all communication matters. As in all corporate decisions, meaning and importance have to be carefully evaluated in this respect.

melting elements develops and creates coherent, individual and distinctive characteristic layouts and prints.